Spin Valley Post

There are good things about conferences and there are bad things about conferences. One of the bad things is how little the audience gets to participate directly in the content being created. Sometimes there’s a question and answer period at the end of a panel where people line up at a microphone to ask questions. But that’s usually it. Other than booing and applause, and of course the back channel on Twitter, there’s not much of a feedback loop.

That’s partially a good thing, of course. A room full of 2,000 people all shouting their opinions on a topic isn’t much of anything except chaos. But sometimes there are people in the audience who have a really interesting perspective on a topic, or even know more about the topic than the people on stage.

The idea of an unconference has evolved over the years with Foo Camp and BAR Camp (and others) where the audience and the speakers are one. Those types of events are really rewarding, but they don’t work on a large scale single track event. Again, it would just be chaos.

A couple of years ago Dave Winer had the idea of putting people from the audience, literally, on stage (there’s a link out there somewhere but I can’t find it). As far as I know no one has ever really experimented with this yet. But we’re going to try it out at TechCrunch Disrupt in New York on May 24-26.

We’re going to leave an empty seat on stage for many of the group panels at TechCrunch Disrupt and invite someone from the audience to come up and participate. I’m not sure how exactly we’re going to do this yet. We could just ask for a volunteer from the audience right before the panel, for example. But a better way might be to take volunteers for the panels early on in the event and pre-screen them for interestingness, passion for the topic, knowledge, etc.

I particularly like the idea of including audience members in the group of experts who judge and comment on new startups launching.

I’m guessing some of the smartest things on stage will be said by these audience members. And it will certainly freshen the format. And I really like the idea of a panel of top experts in a field along with someone who may not have the resume, but certainly has the knowledge and opinions, to be up there too.

We’ll expand the discussion of this on the Disrupt blog over the coming weeks, and announce firmer plans closer to the event.

I’m hopelessly addicted to Push Notifications on the iPhone. Unfortunately, the system is flawed, in that the more notifications you get, the worse the experience is because it can be hard to manage them all. And one reason I always have the iPhone on me, even when taking around an Android phone, is that there’s no good way to get my notifications on another device. A new startup may offer a solution for both of those problems.

Notifo is a Y Combinator-backed company launching today. While it’s currently only available as an iPhone app, the plan is to eventually roll out to all the major mobile platforms, starting with Android and BlackBerry soon. And while the current app may seem pretty barebones, the power resides underneath; it’s a platform.

Notifo’s API makes it very, very simple for any site to insert a few lines of code in their site and offer Push Notifications very quickly. There is no approval process, you simply insert the code and you’re good to go; your site is now notification-ready.

What’s great about this solution is that it’s creating a way to get all the notifications in one place, rather than having to manage a dozen (or in my case, more) apps all with their own notifications. This way, when you load up the Notifo app, you get a stream of all the notifications you’ve chosen to subscribe to. You could get notifications about new TechCrunch posts, or even when someone responds to a comment you made on TechCrunch, for example.

The idea is similar to one of my favorite iPhone apps, Boxcar, but again, this is more about the underlying idea of notification syndication. Boxcar is more about setting up and managing notifications across a range of services they choose — and it’s iPhone-only. Notifo should let you fairly easily set up notifications for just about anything, on any device.

While they wait for others to adopt the idea (so far, Listia has), Notifo set up a few services so people can use it with the iPhone right now. For example, Push.ly allows you to get notifications for all Twitter mentions of your name. And there is a simple March Madness final score notifier that has been giving me updates all day as tournament games end, with their final scores. You can also set alerts for when individual stocks hit certain prices.

And the service also allows you to send yourself timed alerts, which are easily set up from the Notifo website.

Notifo is the work of Chad Etzel, a developer who was formerly doing some work for Twitter.

You can find the free app in the App Store here.

Plastic Jungle, a marketplace for gift cards, has secured $7.4 million in Series B funding, led by Redpoint Ventures with Shasta Ventures Bay Partners, First Round Capital and other investors participating. This brings the company’s total funding to $13.4 million.

Plastic Jungle lets you buy, sell and exchange gift cards online. Instead of receiving cash for your gift card, Plastic Jungle also lets you trade the value in for an Amazon gift card or give your money to charity. Users can receive cash for unwanted gift cards for up to 92% of the unused balance and buy gift cards at up to a 30% discount. The company says that it will use the funds to accelerate product development and work on other ways to create supply and demand for gift cards on the site.

While Plastic Jungle didn’t reveal revenue numbers, the company’s CEO Garry Briggs says that its revenue is eight times more that what it was a year ago. Briggs also said that “millions” of dollars have flown through the marketplace since the company’s launch two years ago. Plastic Jungle faces competition from CardPool and others.

I’m at the NewsMorphosis Conference in Hawaii today locked in a day of debates about the state of news quality and how the hell we find a business model to keep paying for it. It’s a big issue locally– earlier this year three of Hawaii’s five largest TV news stations merged operations and the Honolulu Star-Bulletin is  merging with the other daily paper the Honolulu Advertiser, resulting in plenty of layoffs and general civic concern.

So it’s fitting that the conference ended with a talk by John Temple, the editor of eBay founder Pierre Omidyar’s new Peer News site, a test case in how the future of local news could work. And thankfully, we finally got a few more details on the site and the approach.

Temple was clear to say “there is no silver bullet” when it comes to fixing the media business, but also sees a great deal of hope in the volatility– this from the guy who was head of the now shuttered Rocky Mountain News, a paper that’s already gone through what so many dailies are dreading.

“We’re not trying to reinvent a local newspaper and put it on the Web,” he said. Indeed, the mission of Peer News doesn’t even contain the words “news” or “media” or “paper.” It’s simply “to create a new civic square.” Core to the development of Peer were three questions:

-What is the role of a free press in a democracy?

-How would you best fulfill that on a local level using all the tools available today?

-How do you do that in a sustainable way?

On content, the most interesting thing Temple talked about was doing away with “articles” as we know them. He criticized the static, episodic nature by which journalists have traditional covered news, challenging readers to hunt through archives for the information they want. Instead, Peer’s “building block” will be a page that’s always updated almost like Wikipedia, or as he put it, “something closer to a living history on a topic that changes as it develops.” There will no longer be a sense of “missing” an article, because the “articles” will be living things. That also avoids the critique that local news swarms around one issue, then moves on. “We’re not going to be hot topic driven,” Temple says. Going back to those questions, Temple says the role of a free press is to inform citizens so they can make intelligent decisions. “Let’s stop making it so difficult,” he said.

The other hallmark of Peer’s approach is what has made blogs popular– a sense of community. But it’s certainly a different approach. For one thing, Peer won’t have “reporters” in the classical sense, it will have “hosts” who help facilitate this civic square answering questions for the community.  “In this era, the fact that newspapers still rewrite press releases is an embarrassment,” Temple said. “We’re not going to be stenographers. I think that’s a downfall of journalism.”

But for a site that intends to be very community oriented, there was one big shocker: Peer will not have comments. “(Comments) descend into racism, hate, ugliness and reflect badly on news organizations that have them,” said Temple. Why? Because people do not have to show their faces when they comment so there’s no sense of responsibility, he argued. “We think anonymity is a huge problem when it comes to comments,” he said.

Temple also emphasized that the coverage would not pull punches: “We’re going to call things like we see them. We think there’s real value in taking a stand.”

So what about that business model? As Temple noted, there aren’t that many business models out there to chose from. Unlike most media sites, this will be a member site that people “value and will pay for.” He added “advertising would not be a key focus for us.”

Peer should be launching early next quarter, so we’ll be able to see more of these ideas in action soon. But it’s clear that the site– or “news service” as it prefers to call itself– is taking a markedly different approach from old and what we consider “new” media right now.

And with the benefit of some of these details, it seems less out of step for Omidyar to be starting this company. EBay, after all, was one of the first sites to powerfully leverage community on the Web, pioneering a lot of the systems of trust and reputation we still use today.

(More on Temple’s blog here.)

Some people don’t like the idea of Google having any data about them. Unfortunately, if you visit a site tracked by Google Analytics (and chances are you hit several each day), you have no choice. But soon, you might.

Google is testing a browser-based opt-out solution for Google Analytics, they briefly note today on the Google Analytics blog. Specifically, this would be a “global browser based plug-in to allow users to opt out of being tracked by Google Analytics.” They note that engineers are finalizing and testing the funtionality.

How exactly this will work globally across all browsers remains to be seen. While Firefox and Chrome allow for easy use of plug-ins, Internet Exploerer and Safari are a bit more complicated. Still, if you’re a user who really cares about Google not tracking this information about you, it will probably be worth it to you to install this thing.

Of course, the other question is what this means for site owners. While it’s unlikely that a lot of users would install something like this, what if they did? That could drastically cripple the entire point of Google Analytics.

[image: Paramount Pictures]

[thanks Michael]