I’ve been following Posterous since it’s Y-Combinator days, and I’ve truly been impressed by the service. The way that Posterous has figured out how to bring email back to life is what amazes me (you just email in your posts and photos). But, I’ve always been confused about how Posterous will start making money. It seems these days that all the cool consumer web startups like Twitter and Posterous are having trouble actually figuring out the revenue side of things
So I asked Posterous co-founder Sachin Agarwal how Posterous will actually make money. His answer was simple. Charge for business and commercial use of Posterous. What about consumers? Agarwal says that Posterous will remain free for consumers, but will just charge for businesses, which reminds me a lot of how people imagine Twitter making money.
One of Posterous’ first “clients” is Coca-Cola, which is definitely a good first start. Coca-Cola is using Posterous for its NCAA “Dept of Fannovation” where people can come up with ideas to improve the experience of being a fan, and a chance to win $10,000.
Coca-Cola’s use of Posterous revolves around the “post moderation” feature. Any Posterous site can be enabled so that anyone can email post@sitename.posterous.com. The site owner can then moderate those posts, and publish them with a single click. This feature can be used to crowdsource images, video, and text from users.
Agarwal declined to comment on how many other companies are paying for Posterous. He did mention though that Posterous is looking to launch paid accounts sometime in the near future. If companies like Coca-Cola starting to use sites like Posterous for social outreach, there could be a business there after all.
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