Bing just keeps on gaining market share, and is now growing faster than ever before. In December, Microsoft’s search engine gained another 0.4 percent to capture 10.7 percent of U.S. search queries, according to the latest comScore qSearch numbers. That makes five straight months of steady share gains for Bing since it launched—Bing’s share is up 2.7 percent in total since May, 2009. Google gained only 0.2 percent to end the month with 65.7 percent market share. Meanwhile, Yahoo lost as much as Google gained (0.2 percent) to end the year at 17.3 percent (see table above, courtesy of Barclays Capital).
What is even more interesting is if you look at year-over-year query growth rates for each search engine. Bing’s growth is actually accelerating. Its growth rate in query volume was 49.4 percent in December, compared to 20.6 percent growth for Google (which was also above the average), and a sad 20 percent decline for Yahoo. Here are the growth rates for Bing for the past few months:
- December, 2009: 49.4%
- November, 2009: 46.0%
- October, 2009: 30.8%
- September, 2009: 30.7%
- August, 2009: 31.8%
- July, 2009: 15.6%
- June, 2009: 11.6%
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