Did Facebook finally unfriend iLike? It certainly looks that way. Facebook is restricting iLike from showing people’s music data in their profiles (the songs and artists they like) or alerting them to upcoming concerts through Facebook notifications. It is not clear what music data specifically will be pulled from profiles, but that could cover all the data iLike collects about users—their music preferences and recommendations. In other words, Facebook is doing all it can to cripple iLike on its network.
Even though iLike is the top music app on Facebook, with 12 million active monthly users, the two companies have been on the outs ever since iLike was picked up for a song by arch-rival MySpace. The recent deal with Google Music to show iLike/MySpace Music results added insult to injury.
This morning some people with the iLike app installed on Facebook received the following notification:
Due to upcoming Facebook changes, your Music data on Facebook won’t show on your profile and you’ll stop getting concert alerts. Take this step to save your music data
To get around these restrictions, iLike is now asking for users’ emails so they can send them concert alerts (which can be a very lucrative source of affiliate revenues) outside of Facebook. But routing these types of alerts through email is not ideal. People don’t want app spam in their inbox.
The app inside Facebook is currently “taking a short time-out for maintenance.” I have asked iLike, MySpace, and Facebook for clarification on the changes, and will update this post when I hear back from them.
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