EventVue, a company that builds online communities for conferences in order to improve conference networking amongst individuals, has launched a new product called Discover designed to help conference attendees find friends who are attending the same event. The goal of Discover is to work with different companies’ APIs, including LinkedIn, Twitter, Google Contacts, and Yahoo! Contacts, to help identify matches.
Discover is a simple widget that conference organizers can install on their sites to showcase an event’s speakers, sponsors, and attendees. It’s currently in private beta testing, and only selected conferences are using the widget on their sites, according to a company blog post. It’s interesting to note that LinkedIn’s API is a private API that only a handful of companies get access to, and EventVue was one of the companies given access to the API.
EventVue Co-Founder Josh Fraser says that the product can actually help get more attendees to visit conferences, explaining:
“Over the past 2 years, we’ve heard from conference organizers that their biggest challenge is getting people to register for their conference. These conversations have had increased urgency in the past year as the economy has brought a lot of cuts to conference travel.
We heard this enough times that we finally decided to do something about it. EventVue Discover helps conference organizers market their events and get more butts in seats. We learned from talking with organizers that the most effective way to market an event is to get attendees to encourage their friends to attend. Discover lets attendees see who they know is attending a conference from their social networks and makes it easy to invite their friends.”
EventVue was part of the inaugural batch of startups under the TechStars incubator program, and offers direct integration with some of the largest online ticketing services Eventbrite, RegOnline and Acteva.
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