Spin Valley Post

Yahoo recently launched a Portuguese language micro-blogging product, Yahoo Meme, that drew similarities to Twitter and Tumblr. And on second glance, it seemed to be a mediocre competitor to Twitter, Tumblr and other micro-sharing services in terms of its offerings and features. And the blogosphere questioned why Yahoo launched the product in Portuguese only.

But now it appears that Yahoo has lofty ambitions for Yahoo Meme, as it has stealthily rolled the micro-blogging service out in Spanish to appeal to the masses. The Spanish language is currently the world’s second most popular language in the world in terms of native speakers (it’s fourth in terms of total speakers).

Here’s how Yahoo Meme works: you create an account and it starts you off with an empty blog that you can fill with text, images, videos, music or a mixture of those things. All you can add to your blog – apart from the content – is a title, a 100-character description and an avatar. You can also create a comment thread underneath the content you post, which was a feature that was missing when we reviewed Yahoo Meme previously.

Like Twitter and Tumblr, you can search other people’s public accounts and follow them, with updates from these users appearing in your stream. You can also ‘Repost’ anyone’s entry, similar to the ‘Reblog’ feature that’s integrated into Tumblr. As we’ve written before, the micro-blogging service seems lacking in its features and its potential to surpass its competitors. But Yahoo aggressively targeted the Portuguese market and is now going after Spanish-speaking population and its 330 million native speakers.

Yahoo also recently launched Yahoo Know Your Mojo, a site that claims to tell you what kind of “social mojo” you possess by analyzing your Tweets, but actually appears to do basically nothing.

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