Hello, my name is Christopher Hawker. I am a professional inventor, specializing in innovative consumer products. My company is called Trident Design, LLC. I have developed many products in numerous industries and have over 20 products on the market. My most famous invention is the PowerSquid, a cephalopod-inspired power strip with outlets situated at the end of short cords, thereby eliminating the problem of losing outlets to bulky transformer plugs. John Biggs, editor-in-chief of this blog, has asked me to write the story of the birth of the PowerSquid and its development and journey to market. This is the Song of the PowerSquid.
Part 3: The License Hunt
Armed with our handmade prototypes and fancy brochures, we set about searching for a partner. We felt it would be easy. We thought we would call up the companies, tell them about our revolutionary products, and they would line up to see them. Then they would immediately recognize the beauty of the products and fight over the right to be the exclusive distributor. As you might guess, we were wrong.
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