The people that brought you HubDub, the prediction site that effectively turns news content into a game, have had a new idea. FanDuel is a premium, paid-for game focused on fantasy sports. Running in private beta for the last month, the game opens up today concentrating on baseball and NFL to begin with.
Although the competitive space for daily fantasy sports is fairly new, there’s clearly an opportunity there – some 20m people play fantasy games, making it a $2bn industry. Currently big players such as Yahoo, CBS and ESPN dominate the market.
But if you play Mafia Wars and other social games on Facebook, going back to playing traditional fantasy sports on CBS feels like going back to when dinosaurs walked the earth. Plus fantasy sports require a lot of time commitment as you have to play for the whole season. FanDuel addresses this problem by letting users play and win in a day. The game is integrated with Twitter and Facebook, and books revenues from taking a 10% commission on each of the match-ups. But hold on just a second – how is this all legal?
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