MXP4, a startup that creates interactive tools that allow artists and producers to let listeners “play” and interact with digital music, has raised $2.7 million in funding from Sofinnova Partners and Ventech Capital. The Paris-based company previously raised $6.5 million in funding from the same investors in 2007.
Launched in 2007, MXP4, which offers a digital format to music that rivals the MP3 format, lets users remix tracks, add images and video content, add music layers and more. The startup is also replacing founder and CEO Gilles Babinet (who will become the chairman of the board) with Albin Serviant, former executive vice president and general manager of Vivendi Mobile Entertainment.
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